Who is responsible
Pet Memorial Plaques is a trading name of Liam Dullaghan, who also trades as InstaPlaque. The data controller is Liam Dullaghan, Dunkirk Avenue, Desborough, Northamptonshire NN14 2PL, as named in our terms. Contact us at hello@petmemorialplaques.co.uk or on WhatsApp 07464 843841.
What we collect
When you ask for a free preview on WhatsApp or by email: your name, your WhatsApp number or email address, your pet’s photos, name, type, dates and words, your plaque and metal preferences, whether it’s a gift, and the advert or link that brought you here (campaign tags in the web address). If you buy, we also receive your order and payment references and the delivery details you enter at checkout.
Please send only photos you have permission to use. We don’t publish your photos, or your plaque design, without asking you first.
Starting on WhatsApp
Our button opens WhatsApp with a suggested message and a random PMP reference. We keep that reference in session storage for this browser tab so you can continue the same enquiry. It contains no personal details and is not sent to Meta through the advertising pixel. WhatsApp receives the message and photos you choose to send under its own privacy terms; opening the link does not automatically send a message.
Why we use it
To prepare the preview you ask for, to make and deliver a plaque you order, and to answer your messages. We keep the records we need for tax and accounting. We also rely on our legitimate interests in running and protecting this service and resolving any problems.
How we prepare your preview
Our studio uses software tools, including AI services, to help draw the portrait and lay out the plaques: your photo and our instructions may be sent to Google’s Gemini service, and AI assistants from OpenAI and Anthropic help us prepare previews and messages. A person checks every preview before it’s sent to you. Our studio tools run on private servers hosted by OVHcloud and Contabo, and we use a private Telegram chat to check previews.
Who else handles it
Vercel hosts this website. Stripe takes payments for InstaPlaque, our parent company; we never see or store your card details. Resend delivers our emails. If you message us on WhatsApp, Meta handles that conversation. Delivery companies receive the name and address needed to deliver your plaque.
Some of these providers process information outside the UK, including in the United States, under their data-protection terms (such as standard contractual clauses and the UK Addendum). Contact us for details of the safeguards that apply.
How long we keep it
We review photos, previews and request details when a request is closed, and remove what we no longer need. We keep what’s needed to complete an order, handle any problem, and meet record-keeping duties. Contact us any time to ask what we hold or to ask us to delete it.
Your rights
You can ask to see, correct or delete your information, to restrict or object to how we use it, and to get a copy of information you gave us. You can also complain to the Information Commissioner’s Office.
Cookies
We remember your cookie choice in your browser. If you accept, we use the Meta (Facebook) pixel to measure visits from our Facebook and Instagram adverts and whether a preview request was sent (Lead) or a WhatsApp button was tapped (Contact). A tap does not tell us whether you sent a message. We don’t send your name, email, mobile number, photos or words to Meta. If you reject, the Meta pixel isn’t loaded. You can change your choice at any time: .
Notice updated 12 November 2026.